Can I list products on Walmart without a barcode (UPC/EAN/GTIN)?
Yes, it is possible to list products without a barcode in Walmart Seller Center, but you must first obtain a GTIN exemption approval from Walmart.
What is a GTIN Exemption?
A GTIN exemption allows you to list products without providing a UPC, EAN, or GTIN. This is commonly used for:
Private label products
Generic or unbranded items
Products that do not have official barcodes
How does it work on Walmart?
You apply for a GTIN exemption directly in your Walmart Seller Center account for a specific category or product type
Walmart reviews your request
Once approved, you can list products in that category without a barcode
What are my options if I don’t have barcodes?
1. Apply for GTIN Exemption (Recommended)
Works for selected categories
Ideal for private label or generic products
Must be approved before listing
2. Use Valid Barcodes
Purchase UPC/EAN codes (e.g., GS1)
Assign a unique barcode to each product
👉 Best for long-term and large-scale selling
3. Match Existing Listings
If your product already exists in Walmart’s catalog
You can list against the existing product ID
How does ExportYourStore help?
ExportYourStore can:
Configure your feed for GTIN-exempt listings
Map required fields correctly based on Walmart requirements
Help troubleshoot common errors such as:
GTIN mismatch
Item setup failed
Important Notes
GTIN exemption must be approved before listing products
Approval is usually tied to a specific category or product type
Some categories may still require valid barcodes
An incorrect setup may result in listing errors
Still Need Help?
If you're unsure whether your products qualify for GTIN exemption, feel free to contact us—we’ll guide you through the best approach for your store.