Amazon requires a valid product ID (such as UPC, GTIN, EAN, or ISBN) in order to list items. If you do not have these barcodes, you may apply for a GTIN exemption, provided that you meet certain eligibility requirements.
You may qualify for a GTIN exemption if your products fall under any of the following categories:
Private-label or handmade products
Products you manufacture, brand, or publish that do not have barcodes
Parts that do not have a product ID (e.g., automotive parts or mobile accessories)
Bundled products (e.g., a belt and wallet set)
Generic or unbranded products
If your products meet any of the criteria above, you can proceed with applying for a GTIN exemption.
How to apply for GTIN Exemption:
Step 1: Log in to your Amazon Seller Central
Go to Catalog and select Add products. Enter your product title into the search bar and submit it. Click "Create a new listing."
Step 2: Select the product type/category
Fill in product details and select the appropriate product type/category.
Step 3: Input Brand Name
If you have a registered brand name, you may enter it accordingly. If not, you can select “This product does not have a brand name,” which will automatically set the brand to “Generic.”
After that, select “This product does not have a Product ID,” then click Next to proceed with the GTIN exemption application.
You will receive an auto-approval for GTIN exemption.
Timeline: Automatic Approval. Post approval wait 30 minutes to list product, if you do not wait you may see a product ID error while exemptions are being processed with all our systems.