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How to customize your items for Amazon?

Updated today

Can I customize my products before listing them on Amazon?

Yes. You can fully customize your product data before exporting it to Amazon using ExportYourStore’s feed and mapping system.

This allows you to optimize your listings to meet Amazon requirements and improve overall listing quality in Amazon Seller Central.

What can I customize?

You can modify and optimize key product fields such as:

  • Product Title

  • Bullet Points

  • Description

  • Price

  • Quantity

  • Brand and attributes

  • Category-specific fields

How do I customize my items?

You can customize your listings by creating or editing a feed template in ExportYourStore:

  1. Go to your Feeds section

  2. Create a new feed or edit an existing one

  3. Map the required fields (highlighted in red)

  4. Apply customization rules as needed

  5. Export the feed to Amazon

What customization options are available?

ExportYourStore provides multiple mapping methods:

Basic Options

  • Map to Field: Copies data directly from your source listing

  • Set to Free Text : Adds a fixed value (e.g., Brand, Country of Origin)

Advanced Options

  • Combine: Merge multiple fields into one (e.g., Title formatting)

  • Extract From: Pull specific parts of a value

  • Lookup: Match and assign values from a predefined list

Can I apply rules to specific products only?

Yes. You can use filters and conditions such as:

  • SKU

  • Title

  • Brand

  • Price

  • UPC/EAN/ISBN

This allows you to apply different rules to different product groups.

Can I modify values further?

Yes. You can enhance your data using modifiers like:

  • Replace (remove or swap words)

  • Remove (delete unwanted text)

  • Prepend / Append (add text before or after values)

  • Letter case (UPPERCASE, lowercase, etc.)

  • Calculate / Round (for pricing adjustments)

Why is customization important?

Customizing your listings helps:

  • Meet Amazon’s category requirements

  • Avoid listing errors or suppression

  • Improve product visibility and SEO

  • Increase conversion through optimized content

Important Notes

  • Some fields are required by Amazon and must be completed

  • Not all attributes are available from your source platform

  • Proper mapping ensures a smoother and faster listing process

Need Help?

If you’re unsure how to set up your customization or mapping rules, feel free to contact our support team—we’ll be happy to guide you.

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